Brave New World

The push is on. They're marketing Web 2.0. They're worried. The economics models are changing, and they're not the ones changing them.

"They" = "Big software companies"

Microsoft, Oracle, IBM...

The threat is not open source - the threat is the unrelenting march of technology. How to get back control? How to turn SaaMPS (Software as a Monopolistic Product Set) into SaaS (Software as a Service) into SaaRS? (Software as a Revenue Stream??)

John Markoff gives a really good overview of this venture in the article "Software Out There." The technological changes are not news to most of us, but it seems the business and management folks are now the ones becoming most interested in those changes.

And -- oh, yes -- so are the investors. Check out Ray Lane's comments, "Lane: Software shake-up favors new thinking." Ray Lane. Former Oracle exec. Venture capitalist at Kleiner Perkins Caufield & Byers.

There's a lot of money to be made in innovation...